Out of the Clouds Brand Project
Chelsa Nelson - Preble is a savvy business person, and a designer herself. She discovered a talent for designing photo books, and turned it into a business including photo archiving services and more.
Chelsa knew she wanted professional support with making a brand (logo, visual, and verbal identity for her business) that really buzzed, as well as a website that captured attention and showcased her portfolio, explained her unique services, all in a way that “felt” right for her clients.
Her brand is fun, productive, supportive, and aims to solve problems for her clients in a friendly, accessible, and affordable way.
I designed logos in two different formats, one primary logo for stickers, packaging, social media; and a second for letter heads, and horizontal applications like the personalized flash drives she uses to give digital photos to clients. As part of the Full Brand Project, she also received a comprehensive Brand Strategy Report which she was able to use to create a Marketing Plan, and start implementing her business outreach immediately!
— In 2023, she chose to suspend this enterprise and return to another dream job of hers in the nonprofit sector. We are cheering for Chelsa no matter what she is doing. I have kept this on my portfolio, because I remain proud of the projects we created together. —
![Out of the Clouds 2020 FINAL_logo.png](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609544782064-1ACE515V384O0PH37LNT/Out+of+the+Clouds+2020+FINAL_logo.png)
![Out of the Clouds 2020 FINAL_banner logo.png](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609544782052-SW1QIK1XHQZ08390Z9JJ/Out+of+the+Clouds+2020+FINAL_banner+logo.png)
After completing her Brand Project, we created three separate rack cards. View the front and back of each below.
While these three pieces each have a different message and audience, they are consistent with each other providing brand continuity.
![Out of the Clouds Rack Card MEMORIAL 2020.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609545253965-3AON64CZ9E1KNIQLRRVA/Out+of+the+Clouds+Rack+Card+MEMORIAL+2020.jpg)
![Out of the Clouds Rack Card MEMORIAL 20202.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609545281348-F2U4RM2R270I6UHRBHGW/Out+of+the+Clouds+Rack+Card+MEMORIAL+20202.jpg)
![Out of the Clouds Rack Card VACATION 2020.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609545264500-N5OVILB0XPU6RUW1N008/Out+of+the+Clouds+Rack+Card+VACATION+2020.jpg)
![Out of the Clouds Rack Card VACATION 20202.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609545288679-8G4UFUUQYSHASEGRM88G/Out+of+the+Clouds+Rack+Card+VACATION+20202.jpg)
![Out of the Clouds Rack Card WEDDING 2020.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609545274850-2DQ5C8G1V6DAPJG32A0K/Out+of+the+Clouds+Rack+Card+WEDDING+2020.jpg)
![Out of the Clouds Rack Card WEDDING 20202.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609545288322-3638ZBX8VGR93XNXOH0Q/Out+of+the+Clouds+Rack+Card+WEDDING+20202.jpg)