Muggymoose Massage Brand Project
Margaret Harstad is a Thai Bodywork practitioner, a yoga teacher, and massage therapist. We created a brand which reflects the upbeat, multi-faceted, and very qualified identity of the woman behind the brand.
YEARS ago (was it 2011?), Margaret Harstad approached me to help with branding. She had owned a successful massage business for years already, but with materials that weren't reflective of her success including a website that wasn't representative of her professionalism, and a logo she had created for a previous company she owned. She took a chance on me, as one of my first clients.
After defining the visual and verbal identity, including creating a logo, we captured multiple photo sessions, beautiful print materials, and a fresh website which shows the color, energy, and vibrance of what Muggymoose offers.
Keep scrolling to see more of the work we have done together…
![muggymoose FINAL-web res.png](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609887306511-ZJTQYIN9085S1KGFCWD5/muggymoose+FINAL-web+res.png)
Healthy Brands Grow:
Muggymoose continues to grow and flourish. Margaret invited another bodyworker to see clients at Muggymoose and they expanded their space into a gorgeous wellness studio.
Healthy brands continue to grow, and while a solid visual/verbal foundation stays constant, some branding elements shift to reflect the changes in what a business offers, who their audience is, and provides a fresh feel for who the business is.
So five years after our initial branding was the right time for her business to do a refresh. We revised the logo slightly and did a photoshoot to show their audience and prospective clients the current Muggymoose and how far it's come.
![muggymoose massage ERIKA WAS HERE print.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609887760020-3163FOAGIV7F62EB5FGK/muggymoose+massage+ERIKA+WAS+HERE+print.jpg)
![muggymoose ERIKA WAS HERE print poster.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609887756146-T1FJ6L4IL3KBRIQ1V9ZM/muggymoose+ERIKA+WAS+HERE+print+poster.jpg)
![muggymoose ERIKA WAS HERE print biz.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609887760159-DBKQ9V2L8PGFN0UO3SZ1/muggymoose+ERIKA+WAS+HERE+print+biz.jpg)
![muggymoose ERIKA WAS HERE 2018 photoshoot sample.jpg](https://images.squarespace-cdn.com/content/v1/5fe11416a185d20763ec67c4/1609887767693-9QGAS9L3K4TIA3HJLZEG/muggymoose+ERIKA+WAS+HERE+2018+photoshoot+sample.jpg)